The purpose of this Privacy Policy is to provide consumers with a comprehensive description of our dealership's online and offline practices regarding the collecting, use, disclosure, and sale of personal information.
The tables below describe how we collect, use, and disclose consumers' personal information. Please note that because the categories of personal data collected and shared largely depends on how a consumer has interacted with our dealership, not all of the items listed in the tables below will be relevant to you. For example, we generally only collect veteran status when a consumer qualifies for a military rebate.
Categories of Personal Data We Collect
Age and Veteran Status under state or federal laws, which may include information such as age (date of birth) and veteran status (to determine eligibility for military or similar rebates and comply with the Military Lending Act).
Audio / Video / Visual / Electronic such as photographs, recorded calls, voicemails, and online & electronic communications, such as those made via a live or automated online chat module.
Commercial such as vehicles, products, services, and repairs purchased, obtained or considered; personal property records (e.g., vehicle titles and registration cards); or other purchasing or consuming histories or tendencies.
Customer Records such as digital and electronic signatures, telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, physical characteristics and descriptions (e.g., government identification), bank account numbers, and medical and health insurance information (in the context of employment).
Education such as diplomas and transcripts for student rebate eligibility.
Geolocation Data (non-precise) such as locational data based on visitor IP addresses.
Identifiers such as real name, postal address, IP address, email address, SSN, driver's license number, passport number, cookies, pixel tags, and similar identifiers.
Inferences to create a profile about you reflecting your product or vehicle preferences, purchasing tendencies and behaviors.
Internet Activity such as interactions with our websites, applications, and advertisements.
Professional/Employment such as job title, occupation, company or business name, and employment history information.
Advertising Networks & Agencies such as digital advertising companies and other marketing firms.
Captive Finance Companies and wholly-owned subsidiaries of automakers that offer loans, lease programs, and other financial services to our customers.
Credit Reporting Agencies such as Experian, TransUnion and Equifax that gather account information from various creditors and provide that information to dealers in connection with an application for credit.
Customer Data Platforms & Analytics Providers such as equity mining, data mining, call tracking, and sales prospecting tools.
Directly from Consumers through our website forms and via in-person applications, forms and contracts.
Government Entities such as the Department of Motor Vehicles (DMV) and various other state and federal agencies.
Insurance Companies that provide us with information relating to vehicle collisions, auto accidents, and other claims.
Online Lead Providers and third party websites that collect and share data relating to consumers whose product preferences or inquiries align with the offerings of our dealership.
Social Media Networks such as Facebook, Instagram, and other platforms used to run various advertising campaigns.
Tow Companies that transport customer vehicles to the dealer's service department.
Vehicle Manufacturers for which we are franchised to sell new motor vehicles.
Advertising & Marketing to send advertisements and marketing material via physical and electronic mail relating to product specials and other promotional events or offers, perform marketing research and data analytics, and perform similar activities.
Contextual and Behavioral Targeting to provide contextual customization of ads shown as part of an interaction with our website or application, such as through the use of "first-party" or "session" cookies.
Counting Ad Impressions & Website Interactions to audit interactions with our websites, applications, or advertisements, count ad impressions to unique visitors, verify position and quality of ad impressions, and perform similar activities.
Customer Service to provide customer service, maintain and service products and accounts, provide training for quality assurance purposes, and perform similar activities.
Defending Against Claims & Litigation to defend against or respond to potential or actual claims and litigation, including, but not limited to, those against the manufacturer of a particular vehicle we've sold.
Fraud Prevention to help ensure security and integrity, such as necessary to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to prosecute those responsible for that activity.
Processing Transactions to process or fulfill orders and transactions, verify customer information, process payments, confirm eligibility for manufacturer rebates, and perform similar activities.
Providing Financing to provide financing in connection with a vehicle purchase, lease or related products or services.
Disclosure of Personal Data to Third Parties and Service Providers or Contractors
Age and Veteran Status under state or federal laws, which may include information such as age (date of birth) and veteran status (to determine eligibility for military or similar rebates and comply with the Military Lending Act).
N/A
Website and Hosting Providers, Customer Data Platforms & Analytics Providers, Vehicle Manufacturers
Audio / Video / Visual / Electronic such as photographs, recorded calls, voicemails, and online & electronic communications, such as those made via a live or automated online chat module.
N/A
N/A
Commercial such as vehicles, products, services, and repairs purchased, obtained or considered; personal property records (e.g., vehicle titles and registration cards); or other purchasing or consuming histories or tendencies.
N/A
Website and Hosting Providers, Customer Data Platforms & Analytics Providers, Advertising Networks & Marketing Agencies, Vehicle Manufacturers
Customer Records such as digital and electronic signatures, telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, physical characteristics and descriptions (e.g., government identification), bank account numbers, and medical and health insurance information (in the context of employment).
N/A
Website and Hosting Providers, Customer Data Platforms & Analytics Providers, Advertising Networks & Marketing Agencies, Vehicle Manufacturers
Education such as diplomas and transcripts for student rebate eligibility.
N/A
Website and Hosting Providers, Customer Data Platforms & Analytics Providers, Vehicle Manufacturers
Geolocation Data (non-precise) such as locational data based on visitor IP addresses.
N/A
Website and Hosting Providers, Customer Data Platforms & Analytics Providers, Vehicle Manufacturers, Advertising Networks & Marketing Agencies
Identifiers such as real name, postal address, IP address, email address, SSN, driver's license number, passport number, cookies, pixel tags, and similar identifiers.
N/A
Website and Hosting Providers, Customer Data Platforms & Analytics Providers, Advertising Networks & Marketing Agencies, Vehicle Manufacturers
Inferences to create a profile about you reflecting your product or vehicle preferences, purchasing tendencies and behaviors.
N/A
Website and Hosting Providers, Customer Data Platforms & Analytics Providers, Vehicle Manufacturers, Advertising Networks & Marketing Agencies
Internet Activity such as interactions with our websites, applications, and advertisements.
N/A
Website and Hosting Providers, Customer Data Platforms & Analytics Providers, Vehicle Manufacturers, Advertising Networks & Marketing Agencies
Professional/Employment such as job title, occupation, company or business name, and employment history information.
N/A
Website and Hosting Providers, Customer Data Platforms & Analytics Providers
Our Commitment to Your Personal Data
1. Right to Opt-Out of Sharing Your Information For Value
We believe in a consumer's ability to opt-out of the sharing of their personal data for valuable services or monetization of online ads, such as with companies like Facebook and Google for retargeted advertising or insights.
We may sell personal data to third parties or process personal data for targeted advertising. To direct us to stop the sale of your personal data or processing it for targeted advertising, click here to submit a request using our interactive web form.
2. Right to Know About Personal Data Collected, Disclosed, or Shared
We believe that consumers should have the ability to ask us to disclose the categories of personal data we have collected processed, and disclosed. We call this a "categories" or "right to know" request.
3. Right to Request Deletion of Personal Data
We believe that consumers should have the right to delete the personal data we have collected about them, subject to certain legal exemption. We call this the a "right to delete" or "deletion" request and will fulfill these requests where applicable. We will reject these requests if it is exempt under or conflicts with an existing state or federal law, such as a record retention rule.
4. Right to Data Portability
We believe that consumers should have the ability to request that we disclose the specific pieces of personal data that we have collected about you, which we call a "specific pieces" or "access" request.